MODEL 01
Fixed Price
1HELD
Customer pays upfront
$60 · AC service
2HELD
Job completed & signed off
Customer rating captured
3FEE
Platform fee deducted
$6 · 10%
4RELEASED
Provider payout released
$54 · T+2
Curious what this leak costs your business? Run the 90-second diagnostic.
Calculate what you're losing12+ on-demand platforms shipped · India · Kenya · MENA
On-Demand Platforms
Your WhatsApp inbox is leaking jobs. Every single day.
We build production platforms for service aggregators running 20 to 500 contractors. Booking flows, dispatch logic, phase-based payments, AMC renewals, and operations. Shipped end-to-end, with source code ownership and a marketing engine that compounds retention month on month.
12+
Platforms shipped in production
90s
From app open to confirmed booking
20+
Services across 5 categories
Live dispatch · Dubai zone 4
LIVE#4821EN ROUTE
AC service · Marina
Mr. Khan · $40
#4822DISPATCHING
Seepage check · Downtown
Ms. Hassan · $80
#4823QUEUED
Deep clean · Business Bay
AMC member · $50
#4820PAID
Plumbing · JBR
Mr. Anderson · $55
Active jobs · 12
Today · $1,180
SLA · 0
Pain Mirror
You already know what's broken.
We have heard the same three sentences from every operator we have ever built for. If any of them sound like you, skip the next section and jump to the platform.
“My ops lead spends three hours a day forwarding WhatsApps between customers and techs.”
THE COORDINATION TAX
Every job touches four people before money moves. Customer to ops to tech to admin. Nothing is tracked. Nothing is timestamped. The business does not scale past the ops lead.
“I know I am losing money on overruns. I cannot tell you which projects.”
THE INVISIBLE LEAK
Renovation overruns. Materials overordered. Tech paid before the job closed. Margin dissolves in 50 tiny decisions nobody logs. You feel it in the bank account. You cannot prove it on paper.
“Every AMC renewal is a WhatsApp reminder I forget to send.”
THE COMPOUNDING LOSS
40% of AMC customers do not renew. Not because they were unhappy. Because nobody reached out at month 11. Every lapsed renewal costs you the next three years of contracts.
The Platform
A managed marketplace. Not a booking widget.
Four core surfaces, powered by one operational backend. Customer, provider, operator, and payments — all connected through a single system designed to scale.
Architecture Schematic
Customer App
Booking
iOS + Android · Flutter · 90s to confirm
Admin Console
Operations
Web · dispatch map · revenue dashboards
WAIOZ Core
Dispatch engine · Payment ledger · Segment rules · Category and question manager
Node + MongoDBBACKBONE
Stripe + local railsPAYMENTS
Firebase + OneSignalPUSH
Provider App
Jobs
Flutter · category filter · payout view
Marketing Engine
Retention
Triggers · segments · AMC renewals
Customer mobile app
Category booking, dynamic questions, photo upload, slot capture. Under 90 seconds from open to confirmed booking.
Provider app
Job inbox by category and zone, quotes or fixed acceptance, status updates, payout transparency.
Admin console
Live dispatch map, dynamic category manager, performance dashboards, SLA alerts, payout queue.
Payment infrastructure
Fixed-price escrow, phase-based milestones, AMC subscriptions, multi-party splits, local rails per region.
The Money Layer
Three payment models. One ledger the operator can audit.
Every rupee, dirham, or shilling is held, split, and released through the same rules engine. This is the part most platforms never ship.
short-service
MODEL 02
Phase-Based
1HELD
Phase 1 escrow
Materials · $2,000
2RELEASED
Site photo sign-off
Admin verifies milestone
3HELD
Phase 2 escrow
Labour · $3,000
4RELEASED
Handover & 7-day hold
Auto-release on day 8
MODEL 03
AMC Subscription
1HELD
Annual contract signed
$120 · 4 visits
2RELEASED
Visit 1 of 4 completed
$30 vests
3NUDGE
Month 11 renewal nudge
Auto-triggered · push + email
4RELEASED
Auto-renew or cancel path
One tap either way
What A Platform Actually Does
The retention curve is the whole business model.
Without a platform, repeat rate caps around 12% and flatlines. With a native app layer, loyalty engine, and retention automation, it compounds past 35% inside twelve months — which is where the LTV economics of on-demand actually start working.
Repeat customer rate, month by month
Without a platform
With WAIOZ
3.1×
Lift in repeat rate by month 12 after platform deploy.
2.3×
Average LTV of app-based customers vs phone-and-WhatsApp jobs.
−42%
Drop in per-job acquisition cost as the repeat base compounds.
Sector benchmark · on-demand home-services operators · channel mix dependent
The Marketing Engine
Three mechanisms. One compounding curve.
The chart above is not magic. It is three rules running in the background, every hour, on every customer already in your database.
01
Automated re-engagement
AC service reminder at day 90. Deep cleaning push two weeks before Diwali. Seepage check before monsoon. Rules set once, triggered forever, without anyone remembering.
02
Segment-based campaigns
Segment by service history, ticket size, category, and zone. “High-ticket Marina AC customers 90 days out” is a segment. Push the right offer in three clicks.
03
AMC conversion
One-time bookings get offered the matching AMC plan at job close. In-app conversion runs 4 to 7 times email. The subscription base compounds every month.
Categories Supported
Five category surfaces. Each with its own payment model.
All five ship with the platform. Dynamic question manager lets you add or edit category-level flows without touching code.
FIXED PRICE
Home repair
Plumbing, electrical, appliance repair. One-off service jobs with on-site quotes.
AMC RECURRING
Appliance & AMC
AC, refrigerator, geyser, washing machine. Annual contracts with quarterly visits.
SUBSCRIPTION
Cleaning
Deep cleaning one-time, or monthly subscription across units in a single portfolio.
WARRANTY HOLDBACK
Pest control
Targeted treatment or quarterly recurring. Warranty windows built into payment hold.
PHASE-BASED
Renovation
Multi-phase home renovation with milestone photos, escrow release, and retention.
The Build · Medleiz
Medleiz. Live in production.
Home renovation and repair marketplace we built end to end. Customer and contractor apps on Flutter. Admin console with dispatch controls and financial reconciliation. Phase escrow with automated warranty holdback release. Segment-based push for repeat bookings. Full MERN backend.
Source code transferred at handover. The operator now runs the business; the platform runs the build pipeline.
9:41
Book a service
AC Service · 90s to book
Plumbing
Deep cleaning
Pest control
Renovation
Continue
Customer
9:41
Job inbox
AC · Marina
$40 · 2km
$40 · 2km
Seepage · Downtown
$80 · 4km
$80 · 4km
Painting · Business Bay
Quote · 6km
Quote · 6km
TodayPayout $100
Contractor
Dispatch
Live map
Active12
SLA breach0
Revenue$1.2K
Admin
3
Apps shipped (iOS, Android, web admin)
5
Service categories live
3
Payment models (fixed · phase · AMC)
100%
Source code transferred at handover
Newly live · outcome metrics will be published as the cohort matures.
How We Ship
Twelve to sixteen weeks from kickoff to store submission.
No six-month discovery phases. No slideware. Four stages, each with a clear artefact. You can see the progress every Friday.
1
Audit
Two weeks. Your current ops, your categories, your provider mix, your payment reality.
WEEKS 1–2
2
Build
Apps, admin, dispatch, payments. Production-grade from week four onward.
WEEKS 3–10
3
Integrate
Payment rails, local compliance, ERP handshakes if needed, pilot onboarding.
WEEKS 10–13
4
Launch
App Store and Play Store submission, ops handover, marketing engine wired.
WEEKS 14–16
Production-grade from week four onward. Fridays are demo days. No big-bang reveal at the end.
Where We Ship
On-demand platforms shipped across markets that don't share a playbook.
INR pricing, AED billing, KES cash-on-service, Arabic RTL, Swahili localisation. Same platform engine, recompiled for the rails, currencies, and supply economics each market actually runs on.
United Kingdom
India
UAE
Saudi Arabia
Qatar
Oman
Kenya
Nigeria
South Africa
Australia
The Stack
Production-grade. Not a prototype glued together.
MOBILE
Flutter
iOS + Android, single codebase
BACKEND
Node.js
Express + TypeScript
DATABASE
MongoDB
Replica set, sharded at scale
PAYMENTS
Stripe + local
Razorpay, Flutterwave, M-Pesa
PUSH
OneSignal
Segment-aware delivery
HOSTING
AWS
EC2, RDS, S3, CloudFront
ANALYTICS
Mixpanel
Event schema we own
ADMIN
Next.js + React
Server components where it counts
Common Questions
Everything you need to know before the call.
Ten to fourteen weeks for a single-city launch with a standard service catalogue. Multi-city and multi-locale add two to four weeks depending on payment rails and localisation scope. You see working product from week four — Fridays are demo days. We ship with a launch plan, not a wishlist.
Yes. We run a parallel-rails launch where WhatsApp stays live for four to six weeks while we migrate enquiry capture, auto-enrol existing customers into the app, and seed the first push campaigns. Historical jobs and AMC contracts are imported so the renewal curve compounds from day one, not month six. No customer falls through the crack. WhatsApp retires when app adoption hits threshold.
Yes. App binaries, customer data, provider data, automation logic, analytics schema, and the codebase are yours. No per-seat pricing on what we ship. The repo transfers on launch. You can take the team in-house whenever that makes sense.
Integrated with local rails per market. Razorpay/UPI in India, Tap/Network in UAE and KSA, M-Pesa in Kenya, Paystack in Nigeria, Stripe where it makes sense. Automated split payouts to providers, commission accounting, GST/VAT invoicing, reconciliation dashboards. Tax-compliant at ship.
Proximity, skill match, SLA urgency, provider rating, current load, and acceptance rate. Tier-based routing for high-value categories — top-tier providers get first offer inside their zone. Weights are tunable per market because the right answer in Mumbai isn't the right answer in Nairobi. Auto-reassign fires after 90 seconds of non-acceptance.
Fixed-fee build for the platform — scoped on the discovery call based on category count, payment models, and regional complexity. Ongoing work after launch is a monthly dedicated product team, usually four to six people. No hidden per-job platform fee. Optional revenue share on new-market launches where we take on launch risk with you.
The platform is the easy part. The twelve weeks are the thing.
Book a discovery call. We audit your current ops live on the call, show you the reference platform, and leave you with a build plan whether or not you work with us.
No commitment. Typically responds within a business day.
Case studies