Calculator 01
Customer Lifetime Value
What one regular is actually worth over their lifetime — and what a 100-regular cohort is worth to protect.
What a regular spends per visit, before tax.
How often a typical regular returns. A daily-coffee customer is 5–7.
How long the average regular keeps coming. Conservative default: 24 months.
Operating margin per ticket — used to convert revenue to value.
Lifetime value of one regular
€2,440
Margin contribution over the full customer lifespan.
100 regulars
€244,029
Cumulative lifetime value of a 100-regular cohort. This is what you protect by retaining them.
Why this matters
Identity = LTV
The customers you don't identify don't churn loudly — they just stop coming. Identity is the precondition for retention.
Calculator 02
Loyalty Program ROI
Incremental revenue and payback of your loyalty programme — at your member volumes, redemption rates and margin.
Total customers enrolled in your loyalty programme.
Share of enrolled members who transacted in the last 90 days.
Before tax. Across all channels.
Share of active members who redeem points or rewards in a given month.
Share of customers returning in any given month — your existing baseline.
Used to compute payback period on programme spend.
Incremental revenue from loyalty
€302,400
Upside if repeat rate hits benchmark (47%): €171,360
Payback period
1.4 months
How long until incremental margin recovers programme cost (assumes 7% loyalty cost ratio).
Benchmark repeat rate
47%
Top-quartile multi-outlet F&B benchmark. Move the slider to see what hitting it would unlock.
What you're looking at
Two numbers. Two strategic levers.
Loyalty without redemption is decoration.
Most enterprise loyalty programmes report enrolment, not engagement. The number that matters is how many active members are redeeming, and how often. Move the active and redemption sliders to your real numbers — most programmes are quieter than the dashboards suggest.
Lifetime value compounds, or it doesn't.
A regular at three visits a week over two years is worth a multi-lakh figure at your margin. A regular at three visits a week over six months isn't. Lifespan is the lever; ticket size and visit cadence only matter if the customer keeps coming back. That's where retention engineering lives.
One brand's version of these numbers
What Syra Coffee turned their loyalty programme into.
The Before
Seven outlets in Spain. No branded consumer app. No unified customer record across outlets. A loyalty programme that lived on a stamp card most regulars never produced.
36 Months Later
- 75,874 active loyalty members in the Waioz-built app
- 54+ outlets across 6 countries on one customer record
- 9× revenue growth over the same window — with retention as the load-bearing metric
- One platform — POS, e-commerce, loyalty, CRM, all unified into a single customer graph
Your calculator outputs are a starting point. Syra's 75,874 active members are what those outputs become with three years of unified platform work behind them.
Read the full case study →What to do next
You have a number. Here's what's useful to do with it.
Read the case study.
If the number on your screen is sobering, the Syra Coffee case shows what the counter-version looks like. 36 months of work, documented.
Read the case study →Stress-test the assumptions.
We'll rebuild both calculators with your actual programme data — real cohort retention, real redemption rates, real operating margin. 30 minutes. Shared document.
Book a modelling session →Request a platform walkthrough.
If you already know the number and you're past the diagnosis stage, we'll show you the platform, the architecture, and the rollout plan. One hour.
Book a platform walkthrough →The math, in plain sight.
What people ask after they've played with the numbers.
When you're ready, we'll model the full picture.
Your real loyalty data. Your real cohort retention. Your real margin. 30 minutes. Shared document.